Problem Statement: Design a cohesive brand identity for Endearing: Museum of Earrings, that visually represents the tradition of mothers passing down their earrings to their daughters. Develop a logo, poster, packaging, and a brochure for this museum.

Project Overview: Endearing: Museum of Earrings celebrates the profound family connections and heritage passed down from mother to daughter. To reflect this deep connection, the branding will center around the theme of “Creating Lasting Connections.” By using a warm color palette featuring rich reds, burgundies, and golden hues, it enhances the feeling of warmth, nostalgia, and family bonds. These tones evoke a sense of tradition and sentimentality, reinforcing the emotional significance of heirloom jewelry.