Athletic Ridge

Problem Statement: Athletic Ridge lacks a distinct and cohesive brand identity, making it difficult to stand out in a competitive athletic wear market. Without consistent visual elements and clear brand messaging, it risks being overlooked by its target audience. A strategic design system is needed to establish brand recognition and elevate customer engagement.

Project Overview: Develop a logo, book, and hang tags to help advertise the athletic clothing brand, Athletic Ridge. This project focuses on building a strong visual identity for Athletic Ridge, an athletic clothing brand that blends performance with modern style. Together, these elements will create a unified brand presence, enhance product appeal, and support effective marketing across various platforms